James Reese, the founder, chairman, and CEO of TigerSwan, knows
that brand management is crucial for building a strong, streamlined business.
Those opening their own companies or trying to build their brands may benefit
from the following tips:
- Building your brand means being able to identify the key purpose, vision, mission, and character of your company, and staying true to it. Confusing your message can often confuse potential clients and may steer them off toward other companies. Be consistent.
- Look inward toward your employees for valuable information about your brand. Sometimes being at the top and deeply involved in the company can make it difficult to imagine what people outside may see, and your employees are a fast track to understanding how people may receive your company’s message.
- James Reese of TigerSwan understands the importance of branding through making the emotional connection with prospective clients. If people can imagine themselves using your products because you’ve tugged at their heartstrings, you’re on the right track.
